We didn’t join the category. We invented it.
Before anyone made content for dogs, DOGTV spent years asking three questions: what do dogs see, how do dogs hear, and what do dogs need? The answers became a production manual, a patent family and the world’s first television network made for dogs.
- Research50+ studies from universities worldwide distilled into DOGTV’s own manual for making content that is 100% dog-customized.
- April 2010First patent application filed: a system and method for treating pets with video and audio content designed for them.
- 2012DOGTV launches as the world’s first television network for dogs.
- Proven at TuftsA 38-dog home-alone study led by Prof. Dodman shows dogs choose to watch content designed for them.
- 2023Sixth U.S. patent granted (US 11,540,489 B2).
- TodayStreaming 24/7 on connected TV, mobile, FAST channels and YouTube, with 265+ hours of dog programming in the library.
Every frame and every note, designed for dogs.
Regular TV is made for human eyes and ears. DOGTV re-engineers color, motion, camera angle, sound and music around canine senses, so dogs can actually see it, hear it and respond to it.
Graded in blue & yellow
Dogs are dichromats. Their color vision peaks in blue and yellow, and reds and greens fade to dull browns and grays. DOGTV builds every picture around the colors dogs see best.
- Blue (~430 nm) & yellow (~550 nm) emphasized
- Reds & greens reduced
- Brightness & contrast tuned for canine eyes
Shot from a dog’s eye level
Dogs react mainly to movement and to other animals. DOGTV films at dog height and from a dog’s point of view, with smooth, flicker-free motion that holds a dog’s attention.
- Low, dog’s-eye camera angles & dog POV
- Reduced flicker for canine vision
- Real dogs, animals & natural movement
Composed for canine ears
Original music and soundscapes at the frequencies, tempos and volumes that calm or engage dogs, plus real-world sounds introduced gently for habituation.
- Simple arrangements at 50–70 BPM to calm
- Squeaks, clickers & doorbells to engage
- Gradual, controlled volume for exposure
Human visionDog vision
Drag the slider.
On the right is a simulation of a dog’s view: two color channels instead of three, and softer focus. The red slide and the green lawn almost disappear. That’s what most TV looks like to a dog.
DOGTV works the other way around. We grade footage into the blues and yellows dogs see vividly, so the picture stays bright, high-contrast and readable to the viewer it was made for.
Regular TV vs. DOGTV
| Regular TV | DOGTV | |
|---|---|---|
| Color | Full human spectrum. Reds and greens look muddy to a dog. | Graded toward blue & yellow, the colors dogs see best |
| Camera | Human eye level | Dog’s eye level and dog point-of-view shots |
| Motion | Fast cuts and flicker built for human vision | Smooth, flicker-free motion and dissolves |
| Sound | Dialogue, sirens, sudden noises | Original music & soundscapes for canine hearing |
| Volume | Unpredictable spikes | Controlled levels, gradual for habituation |
| Purpose | Entertain people | Relax, stimulate or desensitize dogs, on demand |
| Language | Needs dubbing or subtitles | No dialogue, so it works in every territory |
50+ studies. One manual for making TV for dogs.
DOGTV’s content rules come straight from peer-reviewed science on canine vision, hearing and behavior. A few of the findings we build on:
The behaviour of kennelled dogs is influenced by visual stimulation in the form of television programmes.Graham & Wells, 2005Queen’s University Belfast
70% of anxiety behaviors were reduced with solo piano, simplified arrangements at 50–70 bpm.Leeds & SpectorBioacoustic Research & Development
Exposure to features of the environment before 8 weeks might reduce subsequent fear and anxiety.Pluijmakers & ApplebyUniversity of Bristol
Video sequences can be a useful tool in the study of how visual stimuli affect many aspects of animal behaviour.D’Eath, 1997University of Oxford
The behavior of sheltered dogs is influenced by the type of auditory stimulation to which the animals are exposed.Wells, 2002Queen’s University Belfast
Dogs do look at images.Somppi et al.Eye-tracking in canine cognition research, University of Helsinki
Dogs chose DOGTV.
Prof. Nicholas Dodman’s team at Tufts filmed dogs home alone in Los Angeles and New York apartments, comparing DOGTV with CNN, Animal Planet and no TV at all.
“The dogs clearly showed an interest in watching a television channel for dogs… DOGTV is a valuable enrichment tool for dogs left home alone. This is a ground-breaking first step toward addressing the issue of canine separation anxiety.”
The science is patented.
DOGTV’s method for creating and delivering video and audio adapted to pets is protected by a family of six U.S. patents, with priority going back to April 2010.
U.S. patents granted, 2014–2023
Inventors Ron Levi, Guy Martinovsky & Gilad Neuman. Assigned to PTV Media Ltd., DOGTV’s parent company. One patent family, granted under two titles: System and method for treating pets and Videos for pets and methods for the creation thereof. Priority back to April 29, 2010, with an international PCT filing (WO 2011/135572).
- US 8,776,730System and method for treating pets · Granted Jul 2014
- US 9,107,389System and method for treating pets · Granted Aug 2015
- US 9,258,983System and method for treating pets · Granted Feb 2016
- US 10,111,405Videos for pets and methods for the creation thereof · Granted Oct 2018
- US 10,375,931Videos for pets and methods for the creation thereof · Granted Aug 2019
- US 11,540,489System and method for treating pets · Granted Jan 2023
- Images color-corrected to pet vision: blue & yellow hues, fewer reds & greens
- Brightness, contrast and flicker adapted to how pets see
- Low-angle footage of dogs in motion and dog point-of-view shots
- Music and sounds designed to relax, stimulate or habituate pets
- Exposure content delivered at changing volumes, lengths and times of day
- Feedback from the pet’s behavior used to adapt the content
Content for dogs
Three core collections for every mood of a dog’s day: Relaxation, Stimulation and Exposure. Plus Good Night, Music for Dogs, Reactive Dogs, seasonal playlists and 24/7 live streams.
Relaxation
Calming visuals and soothing audio, from gentle music to nature sounds, that help dogs settle, lie down and stay calm. Made for time home alone, the evening wind-down and anxious pups.
32:41
28:41
28:44
32:30
34:38
29:34
30:36
33:16
32:18
30:19
30:53
32:43
32:25
31:30
Stimulation
Videos and sounds designed to engage and prevent boredom: movement, animals, toys and dog’s-eye adventures that get ears up and heads tilting.
30:43
29:40
32:01
31:34
29:46
28:50
31:17
28:45
33:07
31:50
29:43
29:29
30:25
31:41
Exposure
Programs edited with limited, gradual exposure to everyday sounds so dogs get used to them calmly: doorbells, car rides, traffic, clocks, roosters, water and more.
33:10
35:53
29:52
30:05
30:19
29:52
30:42
32:59
30:55
34:25A program for every mood.
Good Night
Peaceful images and sounds for a good night’s rest.
Music for Dogs
Original music for canine ears that eases stress and separation anxiety, at home or away.
Reactive Dogs
The “No Dogs” series: a controlled first step for dogs who react to animals on screen.
8 clips
14 clips
10 clips
18 clips14 branded series, ready to schedule.
The library is also packaged into branded shows of 4 × 24-minute episodes each, ready to drop into a linear or FAST schedule.
Always on. Always for dogs.
DOGTV’s live stream is programmed around a dog’s natural day cycle. Through the day it moves between DOGTV’s three core categories, matching what a dog needs at each moment: energy when they’re active, calm when they rest, and gentle training in between.
Two round-the-clock streams designed only for dogs, already running in the DOGTV app and on YouTube, ready to run on your platform.
License it your way.
DOGTV’s dog programming is delivered in whatever shape your platform needs, from a single always-on channel to a full on-demand library.
YouTube channel memberships
A members-only “DOGTV for Dogs” tier on your channel: 24/7 live streams plus on-demand folders, powered by the original TV for dogs.
- 24/7 members-only live streams
- Relaxation VOD folder
- Stimulation VOD folder
- Exposure & sound-training folder
- Good Night & Music for Dogs
- Fresh seasonal playlists
FAST & linear channels
A ready-made 24/7 channel for dogs, scheduled from packaged 24-minute series and 1-hour blocks.
SVOD & AVOD collections
Relaxation, Stimulation and Exposure as browsable collections, with artwork and metadata included.
Smart TV, OEM & pet tech
Built-in dog modes for TVs, pet cameras and devices, backed by patents that cover pet-adapted, feedback-driven content.
Pet care & hospitality
Day-care, boarding, shelters, vet clinics and pet-friendly hotels: calming screens wherever dogs wait.
The deepest library of TV for dogs.
| Collection | Hours | Formats |
|---|---|---|
| Relaxation | 100+ | 30 & 60 min episodes · 24/7 live |
| Stimulation | 100+ | 30 & 60 min episodes |
| Exposure | 20+ | 30 & 60 min episodes |
| Night time / Good Night | 20+ | 1-hour episodes |
| Music, Reactive Dogs & playlists | Growing | Albums, 1-hour episodes, short clips |
| Total | Hundreds of hours | Plus packaged 24-min series & 1-hour blocks |